Flagship Tag

Dior has taken destination retail to a complete latest level because it last week unveiled a ski pop-up store with a replicated Avenue Montaigne flagship made entirely of ice on the affluent Lake Songhua Seibu Prince Hotel in Jinling province, China. This marks the primary time the Parisian couture house has built a pop-up location from the bottom up using the ice sculpting technique. It's a standard practice in some parts of Nothern China during winter to construct miniature landmarks from world wide with ice and decorate them with colourful lighting to amp up the festivities throughout the Chinese Latest Yr period. A Dior bar jacket ice sculpture on the Lake Songhua Seibu Prince Hotel pop-up. The Dior pop-up, running until...