Flagship Tag

AlphaTauri, the technical fashion label named after the Red Bull-owned Formula 1 racing team, is ready to unveil its first brick-and-mortar flagship outside of Austria in London on Thursday. Taking on the previous Mulberry space on Brompton Road in Knightsbridge, which is a stone’s throw away from Harrods, the three,500-square-foot store will showcase the brand’s full range of men’s, women’s and accessories offerings on two floors. The sleek silver space includes a 20-foot-high immersive LED wall, in addition to a race automobile from the Scuderia AlphaTauri team, hung vertically on the wall, putting the brand’s link to Formula 1 on full display. The inside is designed by Studio Riebenbauer, the identical creative mind behind the brand’s 21,527-square-foot showroom in Salzburg. Courtesy/Ben...