Flamingo and Girl Scouts have teamed up to spice up body confidence amongst young girls and teenagers.
Over the following two years, Flamingo will donate $1 million to Girl Scouts, aiming to support research and subsequent program development meant to combat body shame amongst Girl Scouts’ 1-million-plus members, with a deal with emphasizing body neutrality over body positivity.
“Body positivity is something great which you could opt into, however the concept and concept that you may all the time be body positive just doesn’t seem very realistic,” said Flamingo’s head of social impact Maggie Hureau, adding that young girls are more likely than their male counterparts to be taught to understand their bodies for the way they appear, reasonably than...
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