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Floral Tag

12 Nov

Maude Apatow Dips Her Toes in Schiaparelli’s Gilded Couture

Maude Apatow Dips Her Toes in Schiaparelli’s Gilded Couture
Maude Apatow attended Harper’s Bazaar U.K. Women of the Yr Awards in London on Thursday, wearing just a little black dress. In honor of the ceremony, celebrating the achievements of girls in entertainment, Apatow wore a strapless floral-print black dress that hit above her ankles from Schiaparelli’s spring 2023 collection. She coordinated the dress with a pair of the brand’s fall 2022 couture collection shoes with the front designed to resemble golden toes. Maude Apatow attends the Harper’s Bazaar U.K. Women of the Yr Awards on Nov. 10 in London, England. Dave Benett/Getty Images for Har Apatow accessorized the look with jewelry, including earrings from Cartier’s Résonances high jewelry line and de Grisogono’s Legends of Tomorrow ring. The actress worked with stylist Mimi Cuttrell,...
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11 Nov

The Business of Blooming: This Woman Shares How Her

The Business of Blooming: This Woman Shares How Her
“Do you want flowers?” Erica Dias asks me firstly of our phone interview. This catches me off-guard, as I’m used to posing the questions—but I took a beat, leaned back in my computer chair, and smiled as an honest answer popped into my head. “Yes. They remind me of sunshine.” That right there, is why Helen Florals is so necessary. Dias launched the flower brand back within the spring of 2020 as she—like the remainder of the world—was trying to keep up her sanity. “I discovered myself embarking on this spiritual journey where I needed to return to what sparked joy in my life,” Dias shared. “The 2 things that kept coming to mind was my grandmother…and her flowers.” Growing...
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9 Oct

The Business of Blooming: This Woman Shares How Her

The Business of Blooming: This Woman Shares How Her
“Do you want flowers?” Erica Dias asks me firstly of our phone interview. This catches me off-guard, as I’m used to posing the questions—but I took a beat, leaned back in my computer chair, and smiled as an honest answer popped into my head. “Yes. They remind me of sunshine.” That right there, is why Helen Florals is so vital. Dias launched the flower brand back within the spring of 2020 as she—like the remainder of the world—was trying to take care of her sanity. “I discovered myself embarking on this spiritual journey where I needed to return to what sparked joy in my life,” Dias shared. “The 2 things that kept coming to mind was my grandmother…and her flowers.”...
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