Florist Tag

The primary line on the web site’s copy for Ellis Brooklyn Florist Eau de Parfum exclaims that the scent “is a celebration of citrus floral.” On paper, because of this the fragrance is a celebration of my two least favorite categories of perfume. But two things drew me to call in a sample anyway: For one, it was created in collaboration with DSM-Firmenich principal perfumer Frank Voelklwho also worked on my two other favorite Ellis Brooklyn scents, After and Sun Fruit. For 2, the bottle is a pleasant shade of hot pink that stands out against my collection of otherwise mostly clear-glass-with-a-black-or-gold-cap fragrances.Sometimes, judging a book by its cover results in a positive final result. The primary sniff elicited from...