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2 Oct

Arcaea Launches Fragrances That Smell Like Extinct Flowers –

Biotech start-up Arcaea is taking floral fragrances back to the past, with a latest range of scents based on extinct flowers. Its latest brand, Future Society, uses sequenced DNA from extinct flowers as inspiration for these formulations. That’s because this technology makes it possible to grasp what scent molecules these flowers can have once produced.  Once sourced, this data was then shared with perfumers including Daniela Andrie and Olivia Jan, each at Givaudan, and Jérome Epinette of Robertet, who created Future Society’s Scent Surrection Collection.  “Fragrance has all the time been rooted in powerful storytelling and sensory experiences. We're excited to point out how biology can create latest stories and product experiences. Science is about greater than clinical studies, it also represents latest...
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31 May

Chanel Plants Flowers and Trees in Paris’ Tuileries Garden –

FLOWER POWER: One other 12 months, one other plant. For the annual Jardins, Jardin event held in Paris’ Tuileries Garden in early June, Chanel is casting a highlight on the orange blossom tree.  From Thursday to Sunday, people can experience it through an immersive visit held in a garden and installation tucked behind the Orangerie museum — aptly chosen, because it once served because the greenhouse of the previous Tuileries Palace.  Upon arrival, to set the scene, guests encounter a 2,150-square-foot garden bursting with colourful flowers and trees, including some lent from the Château de Versailles’ greenhouse.   Inside a structure, neroli from France, which stems from the orange blossom’s distillation, is highlighted. People can sample a whiff of that from air hand-pumped through glassware.  Chanel...
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