Thursday Serena Williams launched her recovery brand Will Perform with five topical products across 4 categories including Will Relieve, Will Cool, Will Rest and Will Soothe, meant to offer pain relief and each day muscle support.
“You actually are only nearly as good as you get better,” Williams said — a message her coaches often told her throughout her champion tennis profession, when recovery often took up more time than tennis matches.
Nonetheless, Williams didn’t connect with a lot of the normal recovery-focused brands available on the market, as they weren’t modern, and she or he struggled to seek out products with enjoyable scents and textures.
“I remember being on the French Open and using a product and pondering, ‘I’m too...
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