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Foot Tag

6 Nov

Inside Foot Locker’s Recent ‘Heart of Sneakers’ Platform

Inside Foot Locker’s Recent ‘Heart of Sneakers’ Platform
‘s newest marketing platform goals to get to the core of sneaker culture. The athletic retailer is revealing the “The Heart of Sneakers,” a world platform that can guide Foot Locker’s brand’s campaigns, online and in-store experiences and community events. The initiative launches alongside Foot Locker’s 2023 holiday campaign, which contains a series of NBA stars tied to top brand partners, including Nike, Under Armour and more. “The platform is actually all about celebrating sneaker culture and showing how Foot Locker continues to play a very integral role as an originator and leader within the sneaker community,” Foot Locker Inc.’s vice chairman of promoting Holly Tedesco said in an interview. courtesy of Foot Locker Foot Locker employees, best often called “Stripers,” shall be prominently...
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9 May

Dior Heads to Mexico, Hugo Boss Launches Blue, Foot

Dior Heads to Mexico, Hugo Boss Launches Blue, Foot
AROUND THE WORLD: Dior is racking up the air miles. Following its pre-fall show in Mumbai in March, the French fashion house has revealed it would unveil its cruise 2024 collection in Mexico City on May 20. It plans to reveal the precise location at a later date. Maria Grazia Chiuri, artistic director of womenswear collections at Dior, will proceed her tradition of collaborating with local craftspeople on the annual collection, which has the potential to significantly boost tourism revenues in its destination. “Through this exciting dialogue, the creative director will highlight the artistry and a few of the emblematic figures of this country that has been dear to Dior’s heart because the starting of the home in 1947,” the brand said in...
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