forCollaboration Tag

JCPenney Lines As a part of its ongoing all-are-welcome strategy, JCPenney has recruited Prabal Gurung for a collaboration. The Recent York-based designer is vocal concerning the importance of inclusivity, and the retailer is counting on that status to resonate with shoppers nationwide. Offered in 25 sizes and retailing for lower than $100, the iMPower by Prabal Gurung collection is supposed to appeal to a big selection of shoppers — including recent ones. It'll debut online and in 300 of the retailer’s 660 stores on March 2 at midnight CST. The colourful limited-run of dresses and jumpsuits is supposed to convey a get-it-while-you-can sentiment with shoppers. In an interview Tuesday, Michelle Wlazlo, JCPenney’s executive vp and chief merchandising officer, spoke of how Gurung shared...