MAC Cosmetics senior vice chairman and global creative director Drew Elliott doesn’t consider the corporate as a beauty brand. He defines it as a cultural brand, he said, in conversation with Jenny B. Advantageous, executive editor of beauty at WWD and Beauty Inc, in a discussion presented by MAC Cosmetics.
“MAC has had an enormous responsibility,” he said. “It’s modified a lot. It’s modified giving models, it’s modified beauty. MAC has been a blueprint for therefore many other brands. As a cultural brand, MAC is at the middle of popular culture.”
A key a part of Elliott’s role at the corporate is to maintain the cosmetics leader at the middle of cultural relevance. Sharing an anecdote about his first week on...
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