What forces will impact the sweetness industry probably the most, worker behavior or AI? The arrival of India as an emerging market, or shoppers over the age of 60?
Students from the 2023 class of the Fashion Institute of Technology’s Masters in Cosmetics and Fragrance Marketing and Management program had a powerful answer during their two capstone presentations last week: all the above.
The theses, presented in-person on Thursday, posited that the change wrought on beauty by the pandemic will only speed up. Keeping pace, the groups agreed, was essential to long-term business health.
Throughout the first presentation, students focused on a triumvirate of trends — the emergence of India as a key global market, tapping into the spending power of consumers over 60, and...
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