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26 Jan

Bluemercury Unveils Recent Store Format in Recent Canaan

After offering them to customers because the late ’90s, Bluemercury’s store in tony Recent Canaan, Conn., has had its own makeover. The Macy’s-owned beauty chain revealed a latest design and retail format on the reopening of the shop that it has had since 2012, shaking up its previous approach to merchandising at that location.  Anchoring the brilliant and airy location is a latest center bar, the bottom of which is painted a dark navy blue shade, contrasting with the remainder of the white-on-white store. That is where clients might be offered consultations, tutorials, latest offerings and the possibility to find brands with Bluemercury’s in-store beauty experts. The realm of discovery on the middle bar known as The Cache, Bluemercury’s initiative launched in October...
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25 Dec

Dsquared2 Switches Back to Coed Format for Fall 2023

MILAN — Dsquared2 is switching back to the scholar format it first embraced in 2016. The brand’s upcoming runway show capping off the primary day of Milan Men’s Fashion Week on Jan. 13 will likely be a coed display of the Dsquared2 men’s and ladies’s fall 2023 collections. “We’re able to return to the scholar approach, something that comes naturally to us, because we at all times design the Dsquared2 man with the Dsquared2 woman in mind and vice versa,” said Dean Caten. “Dsquared2 man and woman collections often share common creative inspiration,” echoed Dan Caten. The label helmed by the dual creatives had recently uncoupled its collections, hosting 4 runway shows in 2022 for the autumn 2022 and spring 2023 men’s and...
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13 Nov

Ulta Beauty Unveils Recent Store Format – WWD

How do you cap off a stellar 12 months? With a makeover, in fact. Ulta Beauty, whose sales increased 21 percent in the primary quarter of the 12 months and almost 17 percent within the second, has unveiled a latest store design which significantly shakes up its traditional approach to merchandising. Somewhat than segmenting brands by price and channel, i.e., prestige, mass and skilled, Ulta’s latest design presents brands in a category by category approach with a format that permits the retailer to more distinctly put forth its own standpoint. “We at all times need to reimagine and rethink and, most significantly, take a look at what our guests are sharing with us,” said Monica Arnaudo, chief merchandising officer, of the impetus behind...
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