Format Tag

After offering them to customers because the late ’90s, Bluemercury’s store in tony Recent Canaan, Conn., has had its own makeover. The Macy’s-owned beauty chain revealed a latest design and retail format on the reopening of the shop that it has had since 2012, shaking up its previous approach to merchandising at that location.  Anchoring the brilliant and airy location is a latest center bar, the bottom of which is painted a dark navy blue shade, contrasting with the remainder of the white-on-white store. That is where clients might be offered consultations, tutorials, latest offerings and the possibility to find brands with Bluemercury’s in-store beauty experts. The realm of discovery on the middle bar known as The Cache, Bluemercury’s initiative launched in October...