Paolina Russo, the London-based fashion label shortlisted for the 2023 LVMH Prize, has worked with digital fashion platform Sknups to translate three key looks of its fall 2023 collection for Roblox, a web based game platform with greater than 65 million day by day lively users.
Launching Thursday, the collaboration can be accompanied by an installation at Dover Street Market London.
Russo, who heads her namesake label along with Lucile Guilmard, said: “Our work is heavily inspired by gaming and online universes. Roblox is an enormous world, closely related to constructing, making, and community — themes that deeply resonate with our work.”
Through the partnership, facilitated by 1 Granary, the London-based education and design platform born out of a Central Saint Martins student-led magazine, the brand...
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