forSummer Tag

LONDON — Farah has opened its first Soho store just in time for summer, on the heels of the brand’s spring 2023 collection release. The gathering was inspired by the 1978 cult classic reggae film “Rockers” in addition to Canadian photographer Beth Lesser, who captured the dance hall scenes and styles throughout the ’70s and ’80s in Kingston, Jamaica. The brand new store’s minimalist decor of pale wood and steel racks allows the clothing to take center stage, corresponding to a linen button-down shirt in a reworked military camouflage pattern featuring soft shades of cream, green, pink and blue. Inside Farah’s latest Soho storefront. Courtesy of Farah Farah previously partnered with Bianca Saunders for her spring 2022 collection, leading to a lineup influenced by Althea...