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Foundation Tag

21 Aug

MAC Cosmetics Launches a Recent Serum Foundation – WWD

MAC Cosmetics goes big on skin — even on the subject of makeup. The brand’s recent Studio Radiance Serum-Powered Foundation, $46, features an 80 percent serum base and goals to serve because the radiant-finish counterpart to the brand’s longstanding matte Studio Fix Fluid Foundation. The formula is available in 56 shades and taps 33 skincare ingredients corresponding to vitamin E, olive and jojoba oils and a ten percent hyaluronic acid solution. “With this launch, we’re hoping to draw a Gen Z, multiethnic, young Millennial consumer,” said Rachel Lockett, vp of promoting at MAC, noting the brand’s existing foundation consumer skews Gen X — MAC is understood for pigmented products — and that face product sales constitute the most important a part...
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5 Aug

15 Best Foundation Brushes 2023 for Streak-Free Application, Based

There's an art to makeup application. First, you would like the proper products: a foundation that completely matches your skin tone, a deep bronzer to warm up your face, a rosy blush to offer you a bashful glow, and so forth. But once you've got found your tried-and-true beauty products, it becomes a matter of skill and makeup tools — including the best foundation brushes. The suitable products can only go up to now, and the last item you wish is on your pricey foundation to get soaked up in a makeup sponge or applied streakily to your face. A very good makeup brush, while often an investment, could make a big impact on the ultimate end result of your...
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31 Jul

Glossier Dives Deeper Into Complexion With Latest Foundation Launch

Glossier is expanding its complexion offering. Fresh from its debut at Sephora, the Emily Weiss-founded beauty brand is launching Stretch Fluid Foundation, $34, constructing off of the recognition of its Stretch Balm Concealer, released in 2016. “We’ve heard loud and clear that our community were hoping for a foundation product that met and hopefully exceeded the bar of this Stretch concealer program,” said Kyle Leahy, chief executive officer of Glossier.   “It’s in lots of regards an important, most outstanding launch for us this 12 months, but additionally one which we’re really eager about as a long-term construct for us and for our brand and for our community.” Skin-first with an 89 percent skincare base, Stretch Fluid Foundation is a moisturizing, gel-cream emulsion featuring...
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