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Frances Tag
This story is taken from the winter 2023 issue of Dazed. Pre-order a replica of the magazine here.
On September 5, 2023, Aisha* woke up and placed on a floaty, sleeveless dress for her second day back to high school after the summer holidays. It was per week since a memorandum had been sent out by the French minister of education and youth, Gabriel Attal, banning pupils from wearing the abaya (an extended, loose-fitting dress) or qamis (an extended, loose-fitting men’s shirt) in state schools.
Just a few hours after Aisha arrived at her highschool in Lyon, she was called to the chief educational advisor’s office in the midst of class. Suspecting something was mistaken...
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Apparel, home and accessories brand Frances Valentine is claiming its next category.
Called Patio, the brand’s inaugural fragrance retails for $148 for a 100-ml. bottle and blends notes of rose, cyclamen, amber and cashmeran, searching for to evoke the sensation of summertime.
“For those who close your eyes and take into consideration what that first day of summer smells like when it hits, for me that’s honeysuckle, hedgerow and fresh-cut grass,” said Elyce Arons, who cofounded Frances Valentine in 2016 along with her longtime friend, the late Kate Spade.
The fragrance debuts direct-to-consumer and can enter the brand’s seven stand-alone stores, including a soon-to-be-opened outpost in Alexandria, Virginia. The brand estimates Patio could do $200,000 in first-year retail sales....
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Frances Valentine, the approach to life brand, is expanding its home offerings with home decor brand Annie Selke.
The Frances Valentine x Annie Selke capsule collection features 28 styles in a rainbow-hued assortment of wildlife, painterly stripes and geometric patterns across bedding, decorative pillows and throws. Details include embroidery and pompons. It should be introduced Thursday.
Prices range from $38 to $448.
Frances Valentine x Annie Selke bedding.
Courtesy of Frances Valentine
Among the many offerings are duvet covers, embroidered pillowcases, appliquéd pillows and embroidered pillows and throws.
Elyce Arons, cofounder and chief executive officer of Frances Valentine, said, “We desired to create home products because like styling yourself, decorating your private home is so personal. Having fun, joyful, daring pieces you like makes the...
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