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16 Apr

Franki by Francesca’s Launches Franki Sport Collection for Ages

by Beauty Tips
Fashion, Featured
Franki by Francesca’s will introduce Franki Sport collection on Thursday, a tween athletic- and athleisure-focused line. It’s the brand’s first tween athletic collection designed to encourage young girls to feel comfortable and assured in themselves and their activewear. Geared for sports resembling soccer, tennis or cheerleading or lounging at home, Franki Sport features sports bras, leggings, tracksuits, jackets, tennis skirts and run and bike shorts, for tweens ages 7 to 14. Prices range from $24 to $48. A glance from Franki Sport. Colourful styles, that are to be mixed and matched, were created with performance and moisture-wicking fabrics which are lightweight, pill-resistant and sturdy. “Franki Sport fills a void within the tween athleticwear space. Young girls need to feel cool and...
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4 Apr

Francesca’s Campaigns to Construct Loyalty

by Beauty Tips
Fashion, Featured
Francesca’s, the fashionable sportswear, jewelry and accessories chain, is intensifying its marketing with an unorthodox spring campaign. Geared to funnel more women into the Fran Club loyalty program and promote Francesca’s “Free to Be You” branding message, the campaign incorporates brand ambassadors, sales associates and customers. The campaign, launched Tuesday, was shot during a Fran Club beach party in Miami on March 7. Elevate Pictures, a transmedia entertainment company, produced each the business video spot and the live event. The event and business spot are intertwined, showcasing Francesca’s spring products. “We generated different sorts of content, so now we have social content, the CTV campaign, assets used on our website and as a part of our store experience,” Jann Parish, chief marketing officer,...
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31 Jan

Francesca’s Launches Eternally Francesca’s, a Resale Program

by Beauty Tips
Fashion, Featured
Francesca’s is launching a resale program powered by ThredUp. Through Francesca’s Acquisition LLC, a women’s specialty retailer that operates a nationwide chain of Francesca’s and Franki by Francescas boutiques, the corporate is launching Eternally Francesca’s, a resale program with ThredUp, one in every of the most important online resale platforms for ladies’s and youngsters’ apparel, shoes and accessories. Francesca’s and Franki by Francesca (for women) offers fashion, accessories, jewelry and lifestyle products through its 454 boutiques in 45 states and online. The ThredUp partnership will allow shoppers to purchase secondhand products on the corporate’s website, and resell apparel for Francesca’s shopping credits. Customers can shop a wide array of secondhand items from Francesca’s online at Francescas.thredup.com. For a limited time, those that...
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