Puma has signed its first-ever apparel and footwear sponsorship for a U.S. marathon with Jumping Fences Inc., the event producer of the San Francisco Marathon.
The partnership will include sponsorship of all of the events in the course of the race weekend in July together with exclusive footwear and apparel rights. The schedule kicks off on July 21 at Fort Mason Park with the health and fitness expo followed by an ultramarathon, 5K fun run and family 1K on July 22. The total marathon, half-marathon, 10K and 5K will probably be held the next day.
As a part of the deal, Puma will even be the lead sponsor of the San Francisco Marathon’s Run365 Training Program, one among the most important training...
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