Fresh Tag

This weekend, Clinique will wrap its “Protect Your Glow” campaign in Latest York City’s SoHo, the ultimate stop of the brand’s Hydration Pop-up tour. The campaign kicked off in April with the brand’s Coachella pop-up, and has since made pit stops in Los Angeles, Chicago, and hosted off-campus pool parties at The University of Florida, Gainesville, and Arizona State University. “[‘Protect Your Glow’] has been our largest activation in a minimum of the last 10 years or so,” said Beth Guastella, senior vp and general manager at Clinique, adding the initiative has been key in driving brand awareness amongst Gen Z and Millennial consumers. On the Hydration Station, which shall be parked at Lafayette and Prince Street, visitors will find a way...