CRASHING THE SYSTEM: How AI will transform fashion — in addition to just about every other sector — is a matter of great discussion worldwide. But executives on the Johannesburg’s Sandton City Shopping Center in South Africa are exploring just that with a latest tech-driven ad campaign.
The digital campaign plays off last yr’s “City of Icons” campaign, which highlighted tried-and-true wardrobe staples just like the Little Black Dress, sunglasses, trenchcoat, denim, hoodie, suit, shoes, sunglasses handbags and lipstick. This time around there are AI-generated iterations of these things and other styles meant to magnify the campaign’s futurism theme.
The photographs juxtapose a model wearing a particular item similar to a hoodie with one created using a Midjourney Bot on Discord. This...
Continue reading
0 Comments
