Shanghai Fashion Week, the epicenter of the Chinese fashion industry, is trying to make a comeback in full force for the autumn 2023 season after town went through a series of COVID-19-related traumas last yr.
Throughout the pandemic, Shanghai Fashion Week was among the many first to experiment with digital showcases for the autumn 2020 season, in collaboration with Alibaba’s Tmall, and again with the autumn 2022 season right after town got here out of a strict two-month-long lockdown, this time working with Douyin, the Chinese version of TikTok. When possible, the showcase returned to physical, albeit at a reduced capability.
Liu Min, deputy director of the Shanghai Municipal Commission of Commerce, which oversees the Shanghai Fashion Week Committee, at...
Continue reading
0 Comments
