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28 Feb

Function of Beauty Acquires Skin Care Technology Business

Function of Beauty has acquired Atolla, a customized skincare and technology business, in its very first acquisition. Based on cofounder and chief executive officer Zahir Dossa, the deal should allow Function to further expand its personalized skincare offerings. Atolla, which launched in mid-2019, created a patented technology to investigate people’s skin and create customized serums that change over time to fulfill customers’ needs. Dossa said Atolla’s patent was “really impressive,” and that fairly than constructing out all the info science internally, it made sense for Function of Beauty to amass the corporate. “They’ve got a best-in-class data-science engine,” Dossa said. “Plus, they’ve got this patented skincare system, which makes it even easier to have a conversation and ongoing relationship with customers. With this...
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7 Dec

Function of Beauty’s Approach to Personalized Hair Care –

Function of Beauty’s chief executive officer Alexandra Papazian addressed the evolution of customization, sharing how the brand is using personalization to create efficacious products and a sustainable business model. She also discussed the corporate’s expansion into retail.   The hair care brand, which was founded by two MIT grads and a cosmetic chemist in 2015, “creates a completely customized regimen and a completely customized formula” based on a proprietary algorithm customer quiz, explained Papazian. To this point, Function of Beauty has developed 3 million unique formulations and Papazian said it's capable of manufacturing upward of 27 trillion.  The brand’s business model goals to satisfy consumer demand for targeted hair products, as NPD reports nearly 50 percent of consumers are willing to pay more...
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14 Aug

Function of Beauty Enters Sephora With Latest Bond-building Line

The Function of Beauty multiverse is growing. The customizable beauty brand has joined forces with Sephora to launch its Function of Beauty Pro line, which incorporates 4 shampoo and conditioner mask duos, each infused with the brand’s recent bond-building technology and catering to one among 4 hair types: straight, wavy, curly or coily. Nine boosters, called Hair Goal Concentrates, will be added to the formulas to focus on specific concerns equivalent to frizz, color maintenance, shine, hydration, curl definition and more. The shampoos and conditioner masks retail for $24 and $28, respectively; each hair concentrate costs $4. “We all know the Sephora shopper is more Millennial than Gen-Z, and we all know also they are individuals who over-index with salon...
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