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Functional Tag

30 May

Functional Beverages Take Off with TikTok’s Sexy Water Trend

by Beautifaire101
Beauty, Featured
It’s time to take a sip of TikTok‘s hottest recent trend: sexy water. In 2020, content creator Kelly Grace Mae was listening to The Skinny Confidential podcast and heard Lauryn Bosstick speak about sex-ing up her coffee. The phrase stuck and he or she quickly created her own version: sexy water, which may be achieved by mixing water with fun and functional ingredients — electrolyte powders, mineral tinctures, lemon, etc — likely in a cute glass with a fun straw.   “Sexy water became this romanticized time for me to, within the morning, drink my water and make it more fun,” Mae said. “It felt like less of a chore and more of this self care ritual that I got to...
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25 Dec

Functional Fragrance Takes On Recent Meaning – WWD

by Beautifaire101
Beauty, Featured
Smelling good will not be enough. Fragrances at the moment are expected to lift moods, calm and even boost mindfulness — they usually’re swiftly being conceived with these and other functional attributes. “The info we have now says that 80 percent of consumers are looking right into a approach to improve their wellness, and infrequently they don’t find it within the brands they use today,” said Matteo Magnani, chief consumer and innovation officer of world perfumery at Swiss fragrance and flavors supplier Firmenich. “This drives shifts in every category, from every brand.” Amongst modern offers is Rochas Girl, billed as the primary 100% feel-good perfume. Ninety percent of the fragrance’s vegan formula, created by IFF’s Anne Flipo, stems from natural origin, and...
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25 Jun

Prebiotic Sodas, Functional Foods, AI-Platforms Drive Digestive Health –

by Beautifaire101
Beauty, Featured
With the hashtag #GutTok clocking in greater than 900 million views on TikTok because the beverage girlies incorporate prebiotic sodas into their sleepy girl mocktails and other users chomp on digestive-friendly snacks in between taking their supplements, interest in gut health has never been higher. The rationale? Post-pandemic, consumers are increasingly more health-conscious, concurrently digestive diseases are on the rise across the U.S., with the National Institutes of Health estimating that between 60 and 70 million Americans are affected.  “You unfortunately cannot ignore gastrointestinal symptoms they usually occur each day, multiple times a day,” said Sam Jactel, founder and chief executive officer of Ayble, a virtual platform that gives customized nutrition guidance for those with gut health issues. “From the patient’s perspective, that...
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10 Jun

Functional Mushrooms, Beauty Bites and Other Chocolate Supplements –

by Beautifaire101
Beauty, Featured
Chocolate and wellness will not be two words traditionally used together, but that's changing fast.  That’s because whether it’s functional mushrooms, skin-boosting bites or probiotic yogurt, wellness brands want to chocolate to create indulgent but good-for-you products. As consumers have doubled down on their wellness routines over the past few years, latest complement formats have grown in popularity as a consequence of pill fatigue. Most notably, gummy supplements saw an uptick in 2022 with 41 percent of consumers preferring the format, based on Mintel. Nevertheless, as gummies often include the next sugar content, other formats, most notably all-natural chocolate, are gaining traction.  Moon Juice Cosmic Cocoa Some brands hopped onto this trend early. For instance, in 2017 Moon Juice launched its Cosmic Cocoa, $30,...
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