Her Haus, her rules.
Lady Gaga is introducing an all-new Haus Labs (formerly often known as Haus Laboratories), starting with the name. Roughly 100 stock keeping units across eye, lip and cheek cosmetics might be launching exclusively with Sephora on June 9. It should start in 25 high-traffic Sephora doors, and can expand each categories and its store footprint to over 500 locations across the U.S. and Canada. Prices range from $22 to $38.
Along with revamped distribution, every consumer touchpoint with Haus Labs has been rethought. Packaging, formulas, logos and advertisements have all been given an update. “Every thing is latest for consumers,” said Kelly Coller, Haus Labs’ chief marketing officer. “Now we have three product pillars: they’re high-tech, high-performance, high...
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