Ganni Tag

Ganni, the Copenhagen-based fashion brand known for its Scandi 2.0 sense of fashion, is tapping into the achieves for its latest collaboration with Gen Z innerwear brand Parade. Leveraging the loved Ganni prints, the capsule introduces recent, shiny colours to signature leopard and floral patterns for a remixed and reinvigorated look across bralettes, briefs, a thong and a catsuit available in sizes XS to 3XL. Co-created by Parade’s cofounder, chief executive officer and inventive director Cami Téllez and Ganni’s creative director Ditte Reffstrup, the collaboration is designed to rejoice diversity and empower individuals to specific their unique identities. The brands, which have each prioritized values of inclusivity, responsible practices, self-expression and confidence, found a singular synergy that the duo said audiences will...