Gavrelis Tag

Ieró means “sacred” in Ancient Greek.  For Nick Gavrelis, a MAC Cosmetics alum of greater than 18 years who most recently served because the brand’s senior vice chairman of worldwide product development, the concept of beauty as a sacred practice, or an act of self love, was integral to the genesis of his latest brand, Ieró Beauty.  Launching this month is the brand’s first Moonkissed Collection, which consists of 4 products that range in price from $32 for a pH-reactive lip treatment, to $72 for a restorative serum-oil.  Pairing plant-based ingredients resembling rosa damascena water with essential oils and crystals including amethyst and hematite, the vegan, cruelty-free line goals to supply consumers with a soothing, multisensorial experience.  “Ieró helps you anchor and be present...