Geller Tag

Milk Makeup Future Fluid Concealer $29 at Sephora, milkmakeup.com Milk Makeup Future Fluid Concealer. courtesy of milk makeup Milk Makeup doesn’t wish to be a one-category brand.  Having cultivated a cult following for its HydroGrip Primer, the brand is increasing its presence in all areas of the makeup game. Recent launchs include anew eyeliner, mascara and now, Future Fluid Concealer.  “A whole lot of brands can get pigeonholed,” said Dianna Ruth, chief operating officer and cofounder of Milk Makeup. “We've a skin tint, but we’ve never really gone huge in complexion like we're with this concealer. Complexion is an excellent high-selling and sticky, loyal category, and we’ve worked for nearly two years to get this formula right.”  The concealer is infused with aloe vera, arnica, hyaluronic...