Gen – Beautifaire

8 Aug

How make-up tutorials became Gen Z’s favourite type of

Out of all of the weird, wonderful and downright absurd audios doing the rounds on TikTok, you wouldn’t think that a recording of Democratic congresswoman Alexandria Ocasio-Cortez calling out Representative Yoho for his sexist remarks would have such an impact. No less than, at surface level that's. Dig a little bit deeper into how the app functions though – beyond the dance challenges and thirst traps – and it’s a totally different story, one in all rampant political discourse from each right and left of the spectrum, passionate Presidential endorsement, and academic videos on every part from historic cultural appropriation to the gender pay gap. The truth is, what makes AOC’s audio so unique is just not its content, but...

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5 Aug

That's Not Real! Gen Z & Boomer React to

by Beautifaire101

Makeup

That's Not Real! Gen Z & Boomer React to

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30 May

The Makeup Brand Winning Over Gen Z Influencers

by Beautifaire101

Beauty, Featured

Because the influencer craze rages on, one brand is specializing in a socially savvy influencer base that isn’t overly saturated — yet. Petite ‘n Pretty is a cosmetics company for youths ages 4 to 18. The brand, founded by former Stila Cosmetics chief product development officer Samantha Cutler, has racked up greater than 30,000 followers since its July launch by appealing to what Cutler identified as a “community of mini MUAs [makeup artists]” — and their parents — on Instagram. “There’s this whole community of mini MUAs on Instagram and we send quite a lot of them product,” said Cutler. “There’s some really talented artists which can be, like, 12 they usually do all their very own editing, all their very own...

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16 May

Why Gen X Is Prestige Beauty’s Biggest Opportunity

by Beautifaire101

Beauty, Featured

Why Gen X Is Prestige Beauty’s Biggest Opportunity

Sandwiched between the Baby Boomers and Millennials, Gen X has all the time been the proverbial middle child of beauty marketing: often missed and continuously undervalued. But what they lack in attention, they make up for in importance, growing their spend greater than every other generation on prestige beauty, in keeping with data from Circana. And their power is simply growing. “Gen X goes to be larger than the Boomers in the subsequent 4 years. It’s time for the wonder industry to concentrate on them,” said Larissa Jensen, senior vp and global beauty industry adviser at Circana. “Why? Because beauty is just not nearly youth.” Jensen sees not only potential, but in addition a necessity. “As you age, your skin changes. Consumers have...

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