Gen – Page 4 – Beautifaire

22 May

Juv Consulting Talks the Gen Z Paradox – WWD

Increasingly isolated and more online than ever, understanding the Gen Z paradox is integral to appealing to them, in line with Ziad Ahmed, chief executive officer and founding father of the Gen Z-centric Juv Consulting. Ahmed, alongside Faith Andrews-O’Neal, Juv’s director of the Live, said tapping into Gen Z necessitates understanding the nuances of the cohort. In the beginning, that starts with beauty’s role of their lives. “Eighty-two percent of Gen Z respondents say that fashion is very important in establishing our identities,” Ahmed said. “We all know that fashion and wonder are powerful vehicles of self-expression for a generation that's trying to differentiate ourselves.” Ahmed posited that while Gen Z is maturing, it’s also solidifying — and difficult — its generational...

0 Comments

20 May

Founders of Uncle Bud’s, Nudestix on being Gen Z

by Beautifaire101

Beauty, Featured

Founders of Uncle Bud’s, Nudestix on being Gen Z

Generation Z is a holy grail of consumer cohorts, however it also counts quite a few young dynamic entrepreneurs. Garrett Greller, a cofounder of Uncle Bud’s Hemp, was 19 years old when he began his company. He had been diagnosed with arthritis in his knees, hips, back and ankles when he was 14, and tried traditional medicine to assist with that, but they gave bad reactions. “That was once I went on a mission to create something that was more natural, effective and reasonably priced than what I used to be using,” he said. “I contacted an FDA-registered lab because I learned all concerning the easy, amazing ingredient CBD and hemp from a documentary. I wrote up a four-page paper, put it...

0 Comments

19 May

Gen Z Business Founders, Retail Brand Leaders to Speak

by Beautifaire101

Beauty, Featured

The Retail Influencer Network, a network of senior business leaders, investors and analysts founded by Berns Communications Group, today announced the initial speaker lineup for its second annual Retail Influencer CEO Forum Featuring the Z Suite. The total-day, invitation-only summit on Sept. 12 at Recent York’s Crosby Street Hotel will unite Gen Z leaders and influencers with retail and brand executives “to assist the industry unlock the Gen Z consumer mindset,” in accordance with organizers. The forum’s programming will center on the theme of “Courageous Leadership Paving the Way for Real Change,” and featured speakers will include “CEOs, ZEOs and senior executives who're leading with conviction and connecting deeply with Gen Zers along the way in which,” BCG said in an...

0 Comments

14 May

Gryt Desires to Be Goop for Gen A –

by Beautifaire101

Beauty, Featured

From zits and other hormonal changes to the general ambiguity of adolescence, Gryt desires to guide Gen Alpha consumers through all of it. The non-public care brand and community platform launches tomorrow with a three-product skincare line comprised of a Face Courage Every day Cleanser, Balancing Act Face Moisturizer and So Chill Super Serum. Priced at $24 or less and geared toward consumers between the ages of 8 and 16, the EWG-Verified products include niacinamide, willow bark extract, aloe vera and ashwagandha amongst other ingredients. “Essentially the most useful thing we will do during these childhood is deal with teaching healthy habits and small steps that may have a compounding impact over time,” said Carly Kaufman, a board-certified functional medicine...

0 Comments