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29 Jan

Beauty Brands Eye TikTok Bans but Gen Z Reacts

by Beautifaire101
Beauty, Featured
Beauty Brands Eye TikTok Bans but Gen Z Reacts
Beauty Brands Eye TikTok Bans Slug: News Feed When the 117th Congress last December passed a huge, $1.7 trillion spending bill that included banning TikTok from all government devices, the favored video-sharing app’s core Gen Z users shrugged. A month later, as a growing list of universities, under pressure from state lawmakers, have also banned the app, they’re beginning to notice. And so are the sweetness brands which have increasingly relied on TikTok — which has sparked countless beauty trends and viral products (Clinique’s Black Honey, Dior’s Rosy Glow Blush, to call just two) — as a critical marketing tool. “Our core principle is reach people where they're,” says Evan Horowitz, CEO and cofounder of creative agency Movers+Shakers, which works closely with brands like...
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2 Jan

Amyris Brings Sustainability to Gen Z With EcoFabulous –

by Beautifaire101
Beauty, Featured
Amyris Brings Sustainability to Gen Z With EcoFabulous –
One other day, one other brand. After an lively 12 months, Amyris — the biotechnology company that acquired Naomi Watts’ Onda Beauty in April, then introduced Stripes, a menopause brand fronted by the actress last month — is considering younger with its latest launch. Called EcoFabulous, the d-to-c brand will span skincare and makeup, and launches at the top of October. Prices range from $14 to $19 for first-time purchases. (Most of the products are refillable, and refills range from $12 to $16.) The brand didn't comment on projections, though industry sources estimate first-year sales could reach between $5 million and $8 million. Sustainably minded and targeted toward younger Millennials and Gen Z, the brand also prides itself on performance-minded formulations. “We’re introducing a...
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7 Oct

Marsai Martin On Keeping Her ‘Circle Tight’ In Hollywood,

by Beauty Tips
Hair, Featured
Marsai Martin On Keeping Her ‘Circle Tight’ In Hollywood,
Photo by Amy Sussman/Getty Images With 79 percent of Gen Zers – greater than some other generation – reporting feelings of loneliness, social isolation has grow to be a growing epidemic amongst young people. Studies suggest that these numbers have continued to climb following the peak of the COVID-19 pandemic.  Because the world opens back up, the necessity for social interaction and connection has never been more necessary. In an effort to tackle this demand, Eventbrite, the worldwide event management and ticketing platform, has announced a multi-year initiative called The Social Connection Project that’s transforming the way in which we interact at live events. They’ve tapped actress and Genius Entertainment CEO Marsai Martin to curate a group of free Eventbrite events that showcase...
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