PARIS — Sonsoles Gonzalez began noticing changes to her hair starting in her early 40s. “I used to have very thick, full, long hair, and I began feeling like my ponytail was shrinking, it was very dry,” she said. “I knew it was due to hormonal changes.”
So the seasoned beauty executive — who’d worked at L’Oréal and Procter & Gamble, where she steered Pantene globally — set out to know the phenomenon and launched the Higher Not Younger brand in March.
“No one is talking to those women,” said Gonzalez. “I knew that the majority briefs were targeting women 18 to 44, and it was even a bit little bit of a joke inside [the industry]: What happens with women once...
Continue reading
0 Comments