Georgiana Tag

LONDON — Just in time for the London sunshine. Sustainable swimwear brand Hunza G is opening its first pop-up store, within the Seven Dials neighborhood in Covent Garden. The 1,583-square-foot space will open its doors on April 29 stocking the brand’s swimsuits, apparel, kid’s range and accessories, in addition to exclusives reminiscent of its heart collection, stripes, a small ready-to-wear collaboration with Liberty Ross’ Flipper’s and pieces in black Lurex, which is a latest fabric for Hunza G. The pop-up store comes off the back of successful setups inside luxury shops reminiscent of Selfridges and Harrods, where Hunza G sold more stock than some other brand within the category without the corporate having to pay for the space it occupied. The large reveal: Hunza...