SHANGHAI — Chinese skincare giant Proya Cosmetics has recently been fined by Hangzhou West Lake District’s Market Supervision Authority for a misleading product description that labeled an antiaging serum as containing the next concentration of lively ingredients than it actually did.
Proya Cosmetics claimed Proya’s Elastic Brightening Youth Essence contained “2% ergothioneine” and “1% decarboxylated carnosine” on major social media platforms comparable to Douyin, WeChat Mall and Xiaohongshu. But a test conducted by the local authority showed that the actual concentration was 0.001 percent and 0.1 percent for the 2 ingredients, respectively, in line with the penalty decision.
As an entirely owned subsidiary of Proya Cosmetics, Zhejiang Meiligu Electronic Commerce Co. Ltd., which was in command of operating the corporate’s e-commerce business,...
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