LONDON — Burberry is constructing its digital, marketing and product teams with the creation of two executive roles.
Giorgio Belloli has been named chief digital, customer and innovation officer, while Delphine Sonder will take up the role of chief merchandising officer, with immediate effect.
Burberry said Belloli can be answerable for leading the worldwide e-commerce, digital product and analytics teams, in addition to a newly-formed innovation function.
Sonder can be accountable for merchandising and global planning across ready-to-wear and accessories, in addition to product strategy. Each will report back to Burberry chief executive officer Jonathan Akeroyd and join the manager committee.
Belloli and Sonder can be based at Burberry’s Horseferry House headquarters in London.
Belloli spent greater than nine years at Farfetch, where he most recently...
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