Givaudan Has Created a Wellness-focused Fragrance Platform Well &

16 Jul

For Givaudan, the long run of fragrance is all about wellness. The fragrance and flavors manufacturer has developed what it calls a “creation territory dedicated to well-being” often known as Well & Be, home to a collection of tools and technologies for creating wellness-driven fragrances. This idea is built on Givaudan’s ongoing research, which shows 85 percent of consumers consider fragrance can have an effect on their mood. “Scent has power and scent is central to our overall well-being,” said Matthieu Befve, head of high quality fragrance North America. “We do have a critical role to play with our partners to actually impact consumers’ well-being.” While Well & Be launched in February, the corporate has been committed to researching the connection between...

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12 Jul

Givaudan Master Perfumer Olivier Pescheux Dies at 57 –

by Beautifaire101

Beauty, Featured

Master perfumer Olivier Pescheux died Monday in Paris at age 57. The passing “after fighting against an extended disease” was confirmed in an announcement released by fragrance house Givaudan on Tuesday. A renowned and award-winning perfumer, Pescheux was known for his elegant and luminous olfactive writing, which defined many leading fragrances, including Eau Mohéli, Eau des Sens, Fleur de Peau and Orphéon by Diptyque; Herod by Parfums de Marly; L.12.12 Blanc de Lacoste, and Explorer by Montblanc. Other highlights include Paco Rabanne’s 1 Million scent, which last yr was voted by beauty industry insiders as one among the 100 biggest fragrances of all time, and the Diptyque 34 Collection, which took the “Home Collection of the 12 months” acknowledgement on the Fragrance...

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27 Apr

Jean Amic, a Former CEO of Givaudan, Dies at

by Beautifaire101

Beauty, Featured

PARIS — Jean Amic, a former chief executive officer of Givaudan, who was amongst probably the most dynamic, charismatic figures to occupy the worldwide perfumery stage in the course of the second half of the twentieth century, died Wednesday at age 87. “This can be a profound lack of an exceptional person,” said Gilles Andrier, CEO of the Swiss fragrance and flavors supplier, in a press release. “Jean and I even have collaborated for a few years. He guided me and initiated me in the basics of this magic industry. I had kept a really close relationship with him until today, and he continued to encourage me, at all times more interested at taking a look at the long run than...

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16 Oct

Givaudan and Tmall Launch AI-Powered Fragrance Co-creation Service –

by Beautifaire101

Beauty, Featured

PARIS — Givaudan said it has launched the primary artificial intelligence-powered fragrance co-creation service with Tmall, Alibaba’s business-to-business consumer platform, in China. The businesses revealed in early June 2021 that they'd partnered on what was dubbed T-Lab, meant to shorten end-to-end fragrance development to 4 weeks, compared with the normal 40 weeks, consistent with the fast-paced digital opportunities in China. In China, where fragrance remained unpopular for a few years after the Cultural Revolution within the ’60s, there was a big resurgence of interest in perfume. In accordance with Statista, fragrance sales in China are expected to achieve $1.27 billion this yr, and between 2022 and 2026, the category’s compound annual growth rate is forecast to be 7.27 percent. Givaudan said in a release...

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