Glam Tag

MAC Cosmetics is taking its annual Viva Glam campaign a step further this yr. Quite than introducing a limited-edition lipstick collection to boost funds for organizations supporting equal rights, the brand will launch a Day of Giving on June 9, during which one hundred pc of all lipstick sales will profit LGBTQ and ladies’s rights organizations. All lipstick sales made online and at freestanding MAC stores (excluding lip glosses, balms, palettes and primers) will count toward the trouble. “Opening up [the campaign] this yr to incorporate over 200 shades of lipstick in all sizes, allows us to broaden our reach and have interesting conversations with even those consumers who might not be aware of Viva Glam,” said MAC’s senior vice...