Yves Saint Laurent Beauté Launches Global Sustainability Program –

8 Jan

PARIS — Yves Saint Laurent Beauté has teamed with Re:wild, an NGO, on a sustainability program aimed toward protecting biodiversity. Dubbed Rewild Our Earth, it's the brand’s broadest eco-related commitment so far. “We at all times attempt to be relevant and consistent, and resonate with the spirit, mind-set, DNA and codes of Monsieur Saint Laurent,” explained Stephan Bezy, international general manager of Yves Saint Laurent Beauté, at L’Oréal. He cited the designer’s famous phrase: “J’ai participé à la transformation de mon époque.” (Which translates to: “I participated within the transformation of my era.”) Saint Laurent was at all times of the moment. When feminism was on the rise within the ’60s, he offered women a wardrobe chockablock with what had been men’s traditional clothing,...

0 Comments

23 Dec

Kendall Jenner Is Named L’Oréal Paris Global Ambassador: EXCLUSIVE

by Beautifaire101

Beauty, Featured

Kendall Jenner Is Named L’Oréal Paris Global Ambassador: EXCLUSIVE

PARIS — Kendall Jenner has been named recent global ambassador for L’Oréal Paris, taking the lead on its makeup campaigns starting in September. “L’Oréal Paris has been an iconic brand for so long as I can remember,” Jenner told WWD. “I'm so excited to develop into an element of a team that has such passion and purpose in what they're doing. “My mom has at all times been a source of inspiration for me in all points of life, and L’Oréal Paris is something she used while I used to be growing up, so I even have her to thank for showing me the best way,” she continued. “L’Oréal Paris is timeless and iconic. I attempt to at all times lean into the classics. ‘I’m value it’ is all about understanding and knowing your value,...

0 Comments

22 Dec

Sephora Creates Global Chief Digital Officer Role – WWD

by Beautifaire101

Beauty, Featured

Sephora Creates Global Chief Digital Officer Role – WWD

PARIS — Sephora has named Marc Abergel global chief digital officer. Within the newly created position, the seasoned executive joins the prestige beauty retailer’s global leadership team and reports to Martin Brok, president and chief executive officer of Sephora. Abergel has held business, consulting and full-scale transformation roles at brands including Apple, Tencent, Deloitte Digital and The Lego Group, based on Sephora. The LVMH Moët Hennessy Louis Vuitton-owned company said Abergel will set and roll out Sephora’s digital strategy, enhance consumer journeys and lead the acceleration worldwide of the retailer’s digital transformation. He's to guide e-commerce growth and drive innovation capabilities, as well. Sephora’s digital activity, which has boomed throughout the coronavirus pandemic, shows no sign of abating. “It might probably be half of...

0 Comments

6 Dec

Hoyeon and Aya Nakamura Turn into Lancôme Global Brand

by Beautifaire101

Beauty, Featured

PARIS – Lancôme has appointed Hoyeon and Aya Nakamura global brand ambassadors. Hoyeon, a South Korean model-turned-actress, catapulted into stardom in her breakout role within the Netflix reality series “Squid Game.” She began modeling at age 16 and made her international runway debut five years later, in 2016, in Recent York. Hoyeon then modeled for a lot of designers, photographers and publications. For her role in “Squid Game,” Hoyeon won Outstanding Performance by a Female Actor in a Drama Series award on the SAG Awards. She also received a Primetime Emmy Award nomination for Supporting Actress in a Drama Series. Hoyeon has garnered 22.2 million Instagram followers. Nakamura, recently dubbed the “queen of French pop,” became a sensation together with her song “Djadja,”...

0 Comments