Gloss Tag

Courtesy of Glossier Throughout the 2024 Paris Olympics, the world’s biggest brands bet on athlete partnerships to call beauty to the forefront of sports. Ahead of the curve nevertheless, Glossier staked their claim with USA’s WNBA well before the trend, because the division’s first-ever beauty partner back in 2020. Now, the 2 are teaming up for a campaign in celebration of three latest Glossier Lip Gloss shades—bronze, brown, and pink—marking them as the most recent athlete-approved must-haves on and off the court. “The WNBA and Glossier are leading the conversation across the intersection of beauty and sports,” Glossier’s VP of product development Emily Trillaud tells ESSENCE. “We wish to vary how the world thinks about beauty and champion female empowerment.” With...