GlossGenius, a software platform for beauty salons, has raised $28 million in series C funding.
The equity round was led by L Catterton Growth Fund, with participation from Bessemer Enterprise Partners and Imaginary Ventures at a $510 million valuation.
Launched in 2016 by Princeton graduate Danielle Cohen-Shohet, GlossGenius’s technology manages small business’ end-to-end workflows across their back-office and front-office resembling payments, bookings, inventory, expenses, marketing, communications, analytics, web site design and more. Based on L Catterton, it serves around 50,000 beauty professionals within the U.S. currently.
On the brand new investment, Cohen-Shohet, who's chief executive officer, said: “L Catterton is considered one of the leading global consumer-focused investment firms. They've very deep roots in the wonder, wellness industry, having invested in some iconic...
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