PARIS — “#WeAreAllies” declared skincare brand Ren in a groundbreaking campaign last 12 months.
Ren teamed with competitors Biossance, Caudalie, Herbivore and Youth to the People, which jointly made sustainability pledges as a part of the campaign. It was the primary time a gaggle of beauty brands had worked together to speak their sustainability credentials to consumers, and marked a U-turn in corporate mind-sets. Today, it's just certainly one of many sustainability partnership initiatives that has emerged involving beauty firms large and small.
“We're in a context of climate urgency, and so it’s really critical that every one forces mobilize for higher results,” said Clémence Gosset, director of consumer information at L’Oréal’s Corporate Responsibility department. “We'd like to place collaboration at the...
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