Goop – Beautifaire

16 Jun

Gwyneth Paltrow Launches Goop Mascara Aiming to Improve Lash

With Goop’s beauty sales up 40 percent in 2023, Gwyneth Paltrow is trying to stir up growth with its first-ever mascara. FeatherLash Lifting Serum Mascara, $28, will launch Sunday and turn out to be the fourth pillar in Goop’s color cosmetics business, joining Colorblur Glow Balm, Clean Nourishing Lip Balm and Bronzing Gel. As with the opposite products, it’s a highly personal launch, one borne out of her own routine. “Mascara is the one thing I’m doing if I’m going out, unless a makeup artist is doing my makeup,” said Paltrow during a recent Zoom interview, concurrently preparing a one-pot roast chicken for that evening’s dinner. “I’m very minimal, and mascara makes an enormous difference. It defines the attention, makes you appear...

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26 Nov

Gwyneth Paltrow Gets Personal on the L.A. In Goop

by Beautifaire101

Beauty, Featured

Gwyneth Paltrow Gets Personal on the L.A. In Goop

Goop held an intimate summit in Los Angeles on Saturday. At its inaugural event back in 2017, there have been 600 Goop-devotees gathered at a 30,000-square-foot reconstructed warehouse. This 12 months, Gwyneth Paltrow invited guests right into a much smaller and private space, the Goop headquarters in Santa Monica, Calif., capping attendance at 139. “Joyful to reply any questions,” Paltrow said at her first appearance of the day during an “Ask Me Anything” Q&A session. The audience — predominantly white women who appear to feel or seek a reference to Paltrow — asked her about her personal life because it pertains to them. They asked about pivoting careers, on life post-“conscious uncoupling” and advice on the faculty application process. “I’ve just been...

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18 Oct

Gwyneth Paltrow’s Goop Goals for the Masses With Lower-priced

by Beautifaire101

Beauty, Featured

Gwyneth Paltrow’s Goop Goals for the Masses With Lower-priced

Gwyneth Paltrow is bringing accessibility to Goop. The founder has launched a mass market beauty and wellness brand called Good.clean.goop, available in Goal stores, at goal.com and on Amazon on Sunday. “Years ago, when my team and I began our own Goop Beauty line, we committed ourselves to creating products that were three things concurrently: clean, high-performance and opulent,” said Paltrow, Goop’s chief executive officer and founder, in a press release. “Today, Goop Beauty is defined by best-in-class, clinically proven ingredients used at energetic levels, and the best way that every part feels exquisite. We’ve learned so much along the best way as we’ve built Goop Beauty, and now we’re thrilled to give you the chance to launch a recent brand...

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22 Sep

The Goop store in London is closing – is

by Beauty Tips

Beauty, Featured

The Goop store in London is closing – is

The roots of recent day Wellness Culture can, undoubtedly, be traced back to Gwyneth Paltrow and Goop. So what does it mean that the corporate is permanently closing down its West London Gooptique – it’s first and only store outside of North America? This week, the news broke that Paltrow had signed the forms to shut down the UK branch of her business, which never reopened after its pandemic closure and had reportedly lost £1.4 million since 2020. Considering the boom that the wellness industry has seen within the last five years, this closure comes as somewhat of a surprise. The Global Wellness Institute valued the global wellness industry at $4.4 trillion in 2020 and predicts this may grow to $7...

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