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Forget Axe body spray and Old Spice – spurred by a plethora of prolific male fragrance influencers, today’s young men are buying $300 colognes “It’s Wednesday. Let’s unbox this $300 Creed cologne and go to the gym,” says the 22-year-old influencer often known as Fragrance Knowledge in a recent TikTok unboxing the new Aventus Cologne. Behind him are a plethora of fragrance bottles easily recognisable to any ‘fraghead’, as perfume fans are sometimes monikered online: flankers of Jean Paul Gaultier’s famed Le Male, Paco Rabanne’s 1 Million, and, after all, the unique Creed Aventus. In the identical clip, Evan, the person behind Fragrance Knowledge, also unboxes Creed’s Silver Mountain Water, which he describes...