Nudestix beauty director and influencer Sofia Richie Grainge’s late-April wedding to music executive Elliot Grainge captivated audiences around the globe, evoking widespread discourse about every little thing from the star-studded guest list to the bride’s bespoke Chanel attire and, particularly, her minimalist makeup looks.
The weekend-long tour was well-documented by Richie Grainge, who uploaded a variety of “Get Ready With Me” videos to TikTok through which she routinely employed Nudestix products. Industry sources estimate she drove a 1,155 percent surge in direct-to-consumer Nudestix sales in the course of the week of April 20 through April 27 in consequence, though the brand declined to comment on the figure.
Sources also tracked a 2,849 percent increase in sales specifically across the Nudies...
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