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Green Tag

18 Jan

Maybelline Launches ‘Clean’ Green Edition Makeup

Maybelline Launches ‘Clean’ Green Edition Makeup
“Clean” beauty has gained a latest competitor within the mass market — Maybelline Recent York. The L’Oréal-owned brand, which WWD reported is makeup’s largest brand, is launching a latest collection of color cosmetics, called “Green Edition.” The products are vegan, and are formulated without parabens, petrolatum, formaldehyde, silicones, the preservative BHT and mineral oil, and promise to maintain a minimum of 70 percent natural-origin ingredients. The debut assortment includes the Superdrop Tinted Oil, Balmy Lip Blush and Mega Mousse Mascara, and can launch within the U.S. in the primary quarter, starting with the mascara and tinted oil by January 2022. The total line will probably be available in full distribution by March, which is able to include eight shades of the tinted...
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13 Nov

L’Oréal Teams With Cosmo on Green Sciences Extraction Process

L’Oréal Teams With Cosmo on Green Sciences Extraction Process
PARIS — L’Oréal and Cosmo International Fragrances have inked an exclusive partnership for a cutting-edge, scalable green sciences-based extraction process. “You actually capture the precise scent of a fresh flower,” explained Marc Blaison, president of Cosmo. The ambient scent capture uses only air, harnessing the volatile fragrance molecules of flowers, fruits and other naturally derived ingredients. The technology eschews water, heat, cooling and chemical solvents, that are all utilized in traditional scent extraction. “It uses very low energy,” explained Blaison, of the brand new technology, adding the extraction machine might be plugged into any regular electrical socket. Since flowers undergoing this green sciences extraction process retain their integrity, they typically might be utilized in a second extraction process, thus helping to scale back waste. L’Oréal...
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