“Clean” beauty has gained a latest competitor within the mass market — Maybelline Recent York.
The L’Oréal-owned brand, which WWD reported is makeup’s largest brand, is launching a latest collection of color cosmetics, called “Green Edition.” The products are vegan, and are formulated without parabens, petrolatum, formaldehyde, silicones, the preservative BHT and mineral oil, and promise to maintain a minimum of 70 percent natural-origin ingredients.
The debut assortment includes the Superdrop Tinted Oil, Balmy Lip Blush and Mega Mousse Mascara, and can launch within the U.S. in the primary quarter, starting with the mascara and tinted oil by January 2022. The total line will probably be available in full distribution by March, which is able to include eight shades of the tinted...
Continue reading
0 Comments