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2 Sep

David Greenberg on Leading L’Oréal USA Forward – WWD

“Oh, I wasn’t expecting that one,” said David Greenberg, chief executive officer of L’Oréal USA and president of North America zone, when asked about his leadership style. On the heels of his twenty ninth anniversary at L’Oréal, working across markets, divisions and types, how is he approaching his latest title? “What I do know is that at the center of L’Oréal is product innovation, excitement, creating desirable brands,” he went on. “And what I actually think my role is, because the CEO of L’Oréal USA, is to nurture that, to assist this company within the U.S., which can also be the house to many brands within the group.” About 35 beauty brands total, with L’Oréal USA — L’Oréal Group’s largest subsidiary — generating...
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