Net Slips because it Publicizes
TOKYO—Shiseido announced a recent three-year growth strategy because it continues to restructure and shift its focus, with the goal of becoming a significant global player within the cosmetics industry.
Individually on Friday, it reported full-year sales grew by 5.7 percent, while net profit dropped by 27.1 percent due mainly to impairment losses related to the sale of its personal care business.
For the 12 months ended Dec. 31, net profits totalled 34.2 billion yen, or $260.6 million. Operating profit for the yr was down by 53.7 percent to 46.57 billion yen.
Net sales amounted to 1.07 trillion yen. Not counting the consequences of currency translation, the corporate’s sales would have decreased by 3.9 percent.
Shiseido’s travel retail business posted strong...
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