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27 Nov

Guerlain, Vintner’s Daughter and More Look to Artists for

Guerlain, Vintner’s Daughter and More Look to Artists for
Artists for Holiday Collaborations A painter, a dressmaker, a trunk maker — beauty brands want to a wide selection of talents for holiday season collaborations. Artists for Holiday Collaborations Designer Pierre Hardy designs the vacation packaging for Editions de Parfums Frédéric Malle; Guerlain looks to Yves Klein’s L’Heure Bleu for its perfume bottle’s next hue. Here, the beauty launches taking artistic license. Byredo La Maison Scented Candle Gift Set, $360 In an ornamental box created by artist Laila Gohar, a wick trimmer and holiday matches accompany the cult favorite brand’s home fragrances. Oribe Signature Experience Collection, $185 Old favorites get a revamp, courtesy of Kohei Kyomori. Under the limited-edition box, signature shampoos and conditioners accompany body products. Guerlain L’Heure Bleue x Yves Klein, $17,000 Two classics meet for the...
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16 Sep

APAC Region Drives Growth for Estée Lauder, Dior Beauty,

APAC Region Drives Growth for Estée Lauder, Dior Beauty,
Could TikTok soon be dethroned as probably the most influential social platform in driving brand awareness amongst Gen Z consumers?  It’s too early to inform, but many beauty brands are constructing their presence on Chinese social platforms like Weibo and RED — and seeing sizable gains consequently.  Having each garnered roughly 23 percent of their respective Media Impact Values from July through August via China’s Twitter-like platform, Weibo, Guerlain and La Mer are the leading Western beauty brands on the platform.  Meanwhile, Estée Lauder, garnered $17.2 million (or 20 percent) of its MIV from Weibo activations from July through August, while La Mer also claims probably the most substantial presence on RED, which has the same format to Instagram but is more shopping...
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