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24 Jun

EXCLUSIVE: Rapper Future Is Lanvin Lab’s First Guest Creative

In the most recent sign of growing complicity between luxury fashion brands and music, Lanvin has tapped Grammy-winning rapper Future for a collaboration spanning ready-to-wear and accessories for ladies and men, WWD has learned. Lanvin plans to release the gathering for winter 2023 retailing, with Future the primary guest creative for its latest Lanvin Lab, conceived to incubate latest ideas and ideas for the French house alongside its foremost product lines. “The collaboration got here about organically, as Future has recently shown a real interest in Lanvin,” Siddhartha Shukla, deputy general manager of Lanvin, disclosed in an exclusive interview. Shukla described Future’s style as “deeply personal and complicated. He possesses a pointy self-awareness and exercises precision in his selections — qualities we...
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