Guillermo Tag

Guillermo Andrade is just not shy about saying that soccer saved his life. The founder and artistic director of the Los Angeles store FourTwoFour and streetwear brand 424 was born in Guatemala City, Guatemala, and immigrated to California on the age of nine. He grew up watching his father play the sport and took it up himself, eventually earning a scholarship and landing a spot on a respected team in L.A. His love of the game also led to a real appreciation of his Hispanic culture, something that shines through in his designs. Andrade started off creating high-end jewelry for shoe eyelets that he called Sneaker Crowns and has since partnered with everyone from the Arsenal football club, Hummel and Michelob Ultra...