Maybelline goes where the influencers are.
The L’Oréal-owned-cosmetics brand today announced that the video campaign for its recent Volum’ Express the Colossal Big Shot mascara will feature two makeup artist vloggers known for his or her sizable social media followings.
Manny Gutierrez — @Mannymua733 — and Shayla Mitchell — @MakeupbyShayla — will appear in two promotional videos for the Colossal Big Shot mascara launch. They're set to start airing this month on Maybelline’s YouTube channel, website and within the campaign’s digital promoting, in tandem with the product’s entry into retail doors. The campaign’s theme is “Lash Like a Boss.”
“We’re so excited to team up with Manny and Shayla, who're true leading influencers within the social media world, on our first video campaign that...
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